Make Facebook your holiday customer care headquarters

[shaownhasan]

To tap the power of Instagram like an influencer, japan business email list share static images and Reels of your products on the app to promote your holiday offers. Elevate your best deals, promos and events by featuring them in your bio links and shoppable posts. Provide shopping inspiration for your followers by creating holiday gift guides. Take it a step further by reposting user-generated content (UGC) and influencer content of people using (and loving) your products. You can also tap into UGC to find relatable holiday-themed content that will delight your community.

Don’t forget to shine the spotlight on the nonprofit organizations your brand is partnering up with this holiday season. Share photos/videos of your team volunteering and infographics about the organization’s impact.

Facebook was just behind Instagram with 83% of consumers actively using it. More importantly, 66% ranked it as their top choice for customer care on social media. When your audience has holiday customer service questions or concerns, there is a high likelihood they’ll reach out to you on Facebook.

Integrate AI tools into your tech stack to increase your workflow efficiency and scale customer care on Facebook. This will enable a stronger customer experience and ease internal collaboration.

While consumers turn to Facebook for customer support needs, they stay on the app for attention-grabbing content (think new holiday products, deals and promos). You can even kick-start holiday shopping conversations on Messenger with ads that click to message. Maximize the performance of your organic and paid content by experimenting with video and ephemeral content, and use your analytics to identify your best-performing content early in the holiday season so you can replicate your success into the new year.