What do they consist of? The responsibilities of a customer service manager overlap with those of a salesperson. The same requirements – interacting with customers, the same rights – concluding contracts and working with personal data. The only difference is in the stage at which both reach the finish line: a sales manager collects a customer base and sells to them, and the second specialist accompanies and offers further cooperation.
What to consider? In Russia, no university teaches the profession of a customer service manager. They are specialists who are inclined to communicate with people. Therefore, when selecting candidates for the position, they look not only at previous experience, but also at their knowledge and personal qualities. Also important is the preparation of a new employee for work in the company and the assessment of his/her effectiveness in the future.
The article explains:
Who is a Customer fantuan database Service Manager?
Pros and Cons of Being a Customer Service Manager
Types of Customer Service Managers
What does a customer service manager do?
Key Responsibilities of a Customer Service Manager
Knowledge and personal qualities of a customer service manager
Job Description for a Customer Service Manager
Customer Service Manager Salary
How to Find the Right Candidate for a Client Relationship Manager Position
Difficulties in selecting candidates
4 stages of training a customer service manager
7 criteria for evaluating the effectiveness of a customer service manager
Frequently Asked Questions About Account Manager Duties
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Who is a Customer Service Manager?
A customer service manager is an employee who must find buyers for a company's product, attract them with advertising and presentations, constantly maintain communication with them, move towards concluding a deal, etc. He or she forms connections between the organization's product and the potential consumer, striving to achieve the main goal - transferring the client from the category of potential to the status of a real buyer.
This position is primarily applied for by people who fit the general description of the applicant:
average age – 31 years;
women in the specialty – 68%;
employees with higher education – 73%.
Account Manager
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When the client is given attention and adequate interaction, the business will develop successfully. This is due to the fact that:
Regular communication with regular customers requires less time, effort and money than searching for other clients.
If the client is satisfied, he will recommend the company to his friends, which will have a positive effect on its image and reputation. People interested in this product and connections with the organization will come regardless of whether they have seen the advertisement or not, which will reduce the costs of it.
Regular customers start buying more over time, which leads to increased revenue for the company.