Advantages of live videos for influencer marketing

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Setting up a live stream isn’t difficult at all. After choosing Streamlabs, OBS, or Streamyard as your software, check out where you can enter your URL and stream key. However, check instagram.com for more technical details. Here’s how to send your live stream directly to Instagram Live. Click “Post” and select “Live” from the drop-down menu. After choosing the title, you can decide whether you want to practice first (“Practice”) or go live directly and for all followers (“Public”).

It is important that you end your broadcast first in Live Producer before doing so in the streaming software . If you forget to do so, the live video will continue on Instagram, only the last image received by the software will be displayed.

It's easy to watch, share and also download your live video to archive. Feel free to save your post-live video as a VOD to further increase your ROI.

But first, why are live videos so attractive for marketing campaigns and how can you collabor vp safety email database ate with your influencers in this regard?


Influencer marketing is so appealing primarily because influencers have gathered a loyal following that values ​​their opinions. For the most part, influencers have built their audience with trust and transparency over the years , and their unique tone of voice has set them apart from others. Consequently, influencer marketing is a much more personal form of marketing that can be extremely lucrative for your ROI.

Learn more about how to increase your ROI with influencer marketing and avoid hidden costs on the Kolsquare blog.

To further leverage influencers’ touchpoints with their followers, live streaming is a great way to do so, as the real-time nature of videos means greater immediacy. Questions and even conversations are possible, as influencers speak naturally and directly to their audience live. Followers are more than just consumers or viewers, they can actively participate, which in turn positively influences engagement rates.

Live streaming also makes influencers more accessible , as the content is often highly curated, especially for macro-influencers and larger influencers. Photos, videos and professional stories barely give a glimpse into what is behind the scenes. Live streaming can change that and show the audience that they are also “normal” people who communicate with their community on the street. Brands can use this authenticity for their marketing campaigns and learn from it at the same time. The industry is constantly evolving and consumers no longer want polished advertising. It therefore makes sense to co-organise live streaming with your partners, for example.

Live streaming again increases the ROI of influencer marketing, as it is easier to measure KPIs. Live streaming allows you to quantify results: how many viewers were there? How many clicks and sales did the live stream generate? It also saves time and money compared to pre-recorded videos or video on demand (VOD). Of course, the preparation time for live broadcasts should not be underestimated either, but editing is eliminated and live broadcasts can be saved and reused for later, just like VOD.

With its Influencer Program, Amazon is focusing heavily on live streaming, which means you and your brand can benefit from it too.

In addition, algorithms give preferential treatment to live broadcasts. On Facebook and Instagram, for example, profiles that are live appear at the top of users' feeds, which naturally increases visibility and reach.

Despite the spontaneity and immediacy of live broadcasts, influencers and brands need to pay attention to high-quality content , which is now easier with the Live Producer tool.