How to measure the performance of your influencer marketing with Kolsquare

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Influencer marketing has become a big thing, there’s no denying that. While creatives can increase conversion and ROI, driving up influencer marketing budgets, success is ultimately always relative and can therefore only be objectively measured through data analysis. Marketers therefore need to understand how influencer marketing campaigns are performing and whether they are truly effective. Read now how you can measure the performance of your influencer marketing.


Key findings
Measure the performance of your influencer marketing campaign according to your brand's objective definitions, platform, and chosen format.
You can measure the success of an influencer marketing campaign using several key performance indicators: brand awareness, engagement, conversions, and cost equivalency.
Influencer marketing platforms like Kolsquare help you collect and organize data.
Influencer marketing budgets are on the rise . In a study by Influence Marketing Hub, 28% of respondents said they were already devoting 20-30% of their total spend to collaborating with influencers. This represents a 9% increase in investments in 2022 compared to last year.

Performance calculations consist of different elements: which social platform and format d vp engineering email database o you choose for your campaign? Of course, you must first clearly define your objectives: do you want more interactions with your brand? Do you want to increase brand awareness? Or do you want to increase conversion? Is it worth investing to achieve a satisfactory EMV?

In this post, we would like to return to the different methods, which are characterized by different factors.

Kolsquare helps you analyze the performance of your influencer marketing
Considering all the data you can collect based on your goals, you could quickly lose track . So ask yourself: is my brand able to collect data, structure it and prepare it vividly so that it can then be interpreted in a relaxed manner?

Data-driven influencer marketing is of course extremely important in a world where everything is recorded and quantified . Read on Kolsquare's blog how to bring order to a chaos of numbers and find out which data is relevant for your brand and how to collect it.

Also download the free Kolsquare Chrome extension that allows you to collect and analyze data from your influencer marketing campaigns on Instagram and TikTok.