Promoting content: How to reach millennials?

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Millennials represent the youngest, freshest and most adventurous segment of our audience. Therefore, promoting content to millennials is an important task that aims to convert the desires and needs of this niche into big sales.

However, before this final step we must gain the attention and trust of these consumers whose habits have been cultivated in the digital age. The following ideas may be very valuable for you.

1. Our content must be 100% compatible with mobile technology. Millennials are the segment that most often uses a mobile system (such as tablets and smartphones) to browse the Internet, in vnpay database addition to the traditional desktop computer. Hence the extreme importance of generating content that can be read perfectly on these platforms. The first task will be to know for sure if our website is optimized for mobile devices. If not, we will proceed to make the necessary adjustments: for example, a Responsive design will adjust our content so that it can be viewed on any system.

2. Constant monitoring of social media. When the question arises: how to promote content to millennials?, one of the obvious answers is the social interaction websites that dominate the planet: Instagram, Facebook and Twitter, among the main ones. The thousands of potential clicks that await you when sharing content on these networks should be enough incentive for you to design and launch a marketing campaign focused on these sites as soon as possible. Example: taking advantage of the rise of Snapchat is an excellent idea for sharing promotional videos and images not available anywhere else.

3. Multimedia resources are our allies. The content we share on our different channels must capture the attention of millennials for as long as possible. To achieve this, it is imperative to use the modern technology available on virtually all platforms: live broadcasts, attractive images, high-definition videos that describe in detail the purpose of our brand or announce the main summer promotions, among other examples. It is necessary to use imagination to create content that connects with this audience and get them to give us their complete trust.

4. It is necessary to transmit values. A large part of the millennial generation has grown up in a planet shaken by radical social, political and environmental changes. Therefore, part of their attention, as Forbes explains appropriately, is focused on the social responsibility of brands: the use of synthetic fur and ecological awareness are two perfect examples of this. Depending on the product or service you offer, make sure that your content transmits values ​​that they identify with. A pet clothing store can include in its advertising the importance of sterilizing these pets, while a hardware store can replace its packaging or plastic bags with recyclable materials, and invite its consumers to carry out this practice at home. This will undoubtedly have an excellent impact on the value and prestige of your brand.

5. Don't sell: instead, make a quality offer. When it comes to millennials and content promotion techniques, trying to mechanically sell a service or product no longer works as effectively as it did in previous generations. This market segment is more interested in a real, honest, and high-quality offer. To do this, your marketing campaign should not be based only on prices, but rather focus on highlighting the value that the purchase will add to their lives. The owner of a gym should not promote his service by emphasizing the monthly fee he charges, but rather the benefits that exercise produces in the body. 21st century marketing should enamor the audience before asking for their credit card number. Ironically, this will lead us to maximize profits.

Content aimed at millennials must be attractive, honest, fun and eye-catching. It is necessary to study the different consumption habits that characterize them depending on your niche. The five points above will be very useful to you and can be applied in your next campaign. What do you think of the idea?