Below we dig into four steps to make it happen.

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Define your conversion goals and funnel
Before you get knee-deep in analytics, you need indonesia business email list to be clear about your outcomes.

Because your conversion goals may change depending on the social media campaigns you run.

For example, do you want more newsletter subscribers? More traffic to your site? More leads from social ads? All of the above are totally fair game, granted they’re defined beforehand.

Track your social traffic
For each conversion goal, you need to verify you can track your desired actions. Doing so depends on your tech stack and how granular you want to get with social media conversions.

For example, you can use tools like Google Analytics to monitor traffic from your social channels. From here, you can identify key stages customers go through before taking any given action.

Consider how you can take conversion tracking a step further with tools like Sprout Social’s URL tracking. This feature allows you to create unique, trackable links for your social content. This results in precise social conversion rate monitoring across posts, ads and entire campaigns.