The point is that the newsletter gave you something

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3.- Provide useful content in your newsletter Promoting a marketplace with email marketingThink about a marketing email or newsletter you recently opened. Why did you open it? Because you expected it to provide value. It may have been entertainment value or a specific monetary value in the form of a sale. Or it could have given you valuable knowledge from a trusted authority. and you had high expectations for it. So, you have to provide the same to your email list. With so many people suffering from inbox overload, it's a good idea to stand out and build a reputation for your newsletter. Again, it's all about giving your readers what they want. What kind of useful information can you provide to your suppliers and customers? Start by helping suppliers make money .


Your suppliers are interested in your marketplace canadian biotech industry email address because they could use it to sell their products or services. Become a trusted source of knowledge on how to make that happen. [bannerHero] The information your suppliers need most depends on your type of marketplace. You might give marketing advice on how to get new customers on your platform, or on pricing strategies that optimize their profits. Share articles about manufacturing, project management, contracting, or anything else your particular suppliers might find interesting. You could also add value by producing content that is locally focused. The point is to become a valuable resource . If vendors know that your emails contain valuable information that helps them make money, and as long as you know how to write great subject lines, they will open your emails. That's the first step to developing a relationship and staying top of mind with your users.