Promoting content: the importance of context

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When creating and promoting content, context is the starting point for reaching and connecting with the right audience. All the important elements surrounding the process are part of this concept, as detailed below:


What are the contexts for promoting content?
1. Know the objective of the content you promote. It is essential to know where you are going and why. A campaign to introduce a new car to the market should aim to make your audience aware of the advantages it offers and why it is a better option than the competition.

On the other hand, when targeting the public looking to purchase paytm database a mid-range car (models from two years ago, for example) our main goal will be to recover costs and at the same time take over a new market segment.

2. Know your audience perfectly in all aspects. One of the most efficient ways to promote content is to know your audience in detail. Among other aspects, we must analyze their age, economic range, geographic location and consumption habits. In this way, we will know the means and resources that we will use for each specific group.

For example, a campaign to promote a new prepaid smartphone aimed at a teenage audience located in large cities will require more multimedia content than a product of the same type aimed at an adult audience interested in a monthly rental service.

3. What promotion channels will we use? Each specific service or product requires a specific context for its multi-channel promotion. A Twitter campaign should be brief, direct and powerful, using phrases and hashtags that invite the user to click on the corresponding link, while for our Facebook audience we will take advantage of the power of images and videos to provide more details about what we offer.

At the same time, a blog post will focus on stories and objective words that delight and convince. In short: we must always keep in mind that each platform requires a different treatment.

4. Focus on details and take advantage of trends. Context also tells us how to promote content and gives us the guidelines to wisely exploit those details that interest our audience regarding the latest trends.

If we want to capture the market's attention by looking for new developments in mobile telephony, carrying out a comparative study of the new versions of Android vs iOS that includes the main advantages and disadvantages of both systems is an excellent idea.

The same would apply to a fashion company, for example: each season, the exact content must be created that highlights the characteristics of each collection in detail, emphasizing why each piece of clothing is the best option to choose.

5. Are we following the golden rules of Digital Marketing ? The promotion of our work has to be based on important marketing rules, as indicated in this Hubspot article that tells us the best way to create content with the right context following these three points:

-Dynamic CTAs ( Call to Actions ): This means implementing CTAs that adapt to all types of audiences that visit our website. In this way, a person who is determined to buy the most recent version of the Windows operating system will require a different action than someone who is only looking for general information about it. Therefore, our CTAs must be tailored to the needs of each person.

-The power of email: it is important to remember that an email campaign must be attractive, in the first person and always with the right words to help us achieve a sale, without abusing images or offering misleading promises at any time.

-Smart forms: These refer to those displayed on landing pages, which must detect whether the client has already visited us before to avoid duplicating information. Smart forms, therefore, must help us generate the right leads .

In conclusion, the context of our content is an essential part of the success of every promotional campaign. The points above give us a general idea of ​​the path to follow, so let's analyze each one carefully to adjust the elements that are necessary and lead us to the desired result.