Of course, you can also collaborat

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So now, if you want to run ads on Pinterest as well , you have a few options. You can create ads and pins that Pinterest shows to users on the platform, or you can sponsor original pins from your profile. In addition, there are so-called “ Shoppable Pins ,” which are similar to Instagram’s in-app shopping features. The “Story Pins” feature, which allows users to create “elaborate storyboards with up to 20 pages of videos, images, and text,” is in beta.

e with well-known Pinterest influencers to promote your brand on the platform. That's why we've listed the Pinterest influencer ranking for 2022 below, and therefore five successful pinners.

Ranking of influencers on Pinterest in 2022
For each of the following five influencers who are among the most important and influential on Pinterest in 2022, we analyzed the number of followers on the platform, the type of content and pins, their audience, and the number of pins.

Joy Cho
Joy Cho is a designer, blogger, and product developer, and has also been a teacher for three years. Joy Cho is also more than that, as her website Oh Joy! has become a successful creative brand. Her focus is on “design partners email database , fashion, food, and joyful everyday moments.” The online newspaper “The Everymom” even calls her the “queen of collaborations” as a “fun entrepreneur.”

On Pinterest, 12.5 million people follow her, while 3.6 million view her Pinterest profile monthly. In May 2022, for example, jewelry brand Jared The Galleria Of Jewelry paid for a paid collaboration with Joy. The pins, labeled “Ad,” not only linked to the brand but even featured the product Joy was recommending in the video pin.


Oh Joy! on Pinterest

Kath Younger
There’s also Kath Younger , who has 23,000 followers and 4.7 million monthly views on Pinterest. The American is not only a mother of two, but also a certified nutritionist. She also brings order to her followers’ digital chaos with her workshop “Organize Your Digital Clutter.” Her audience is therefore mostly women of her same age who are interested in healthy eating, nutrition in general, and family life.


Kath Younger on Pinterest

Poppytalk
Canadian creative studio Poppytalk , founded in 2005 and still run by Jan Halvarson, is now a lifestyle and design blog with a thematic focus on DIY, decor, crafts, nutrition and well-being. The Canadian is followed by 10.4 million people and 2.2 million people access her profile monthly. The studio welcomes any requests for collaboration on product design and offers sponsored posts, reviews “and much more”, including on Facebook, Twitter and Instagram.