Appier's internal team conducted experiments comparing manual methods with those using machine learning and deep learning, and found that deep learning can provide more sophisticated methods of predicting and acquiring high-value users.
Appier's AI-driven user acquisition solution, AIBID, uses deep learning technology to find your most valuable gamers. AIBID uses deep learning technology to process more than 1 million high-value user attributes, and uses multi-processing learning technology to find users who can help you achieve your business goals.
If your advertising goal is to drive purchases, AIBID can help you identify users who are most likely to make a purchase; if your goal is to sign up or subscribe, AIBID can help you achieve that, too.
Retaining high-value users is the shared responsibility of game australia mobile phone number list designers and marketers. Of course games must have entertainment value to sustain user interest, but can marketers also play a supporting role?
At this time, how to grasp user information and insights is the key. Marketers can analyze user behavior and behavioral changes (such as daily active users, monthly active users, etc.) and recommend design adjustments to make the game more engaging.
In addition to games entertaining users, marketers must also regularly interact with players through game apps. Interaction methods include in-app notifications, push notifications and other personalized messages.
Even the most loyal players will have times when they need reminders to check their game progress, and exclusive personalized notifications allow game developers to achieve the purpose of reminders in a natural and unobtrusive way.
Marketers must keep one principle in mind: "acquiring" whales and "retaining" whales are equally important; sometimes the latter is even more important than the former. After all, only by retaining high-value users of the game app can its lifetime value be realized.
This mobile game user acquisition guide is the first in a series of articles on Appier’s user acquisition. There will be more articles in the series that will explore how to acquire users in other industries. If you are interested, please subscribe to our blog to receive the next user acquisition article about dating software.