What is a good engagement rate on Snapchat?

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In total, more than 5 billion snaps are sent every day, while – as is often the case – the US is Snapchat’s biggest market with 92 million daily users. Europe is next in line as the target group with 78m.

Let’s move on to demographics. The majority of Snapchat users are still under 35 , with only 11% of women and just over 6% of men being older overall. Of the majority, just under 20% are between 18 and 24, according to Statista . As a result, you’ll primarily reach Gen Z on the video messaging app. Find Kolsquare’s common thread for Gen Z influencer marketing here .

It’s no surprise that 90% of those who use Snapchat are also on Instagram. In fact, the two apps have the most overlap with Instagram, while few Snapchatters use Reddit or LinkedIn. As for engagement rates on Snapchat, the statistics on filter usage are still noteworthy . Filters are a major part of Snapchat’s daily usage and also Snapchat’s funding model. More than 200 million (=63%) use augmented reality features daily.

As mentioned, engagement rate is always an important metric for marketers, especially when working with influencers. On Snapchat, however, it’s a bit different, because content usually expires after 24 hours . As a result, brands and influencers have to continually create something new to build a community on the app. Consequently, on Snapchat, it’s all about quality and quantity.

The fast pace of content is different on TikTok and Instagram compared to Snapchat, as users can continue to view posts at a later time. However, in terms of consumer behavior and target groups, the platforms are in direct c investors mailing address list ompetition. Of course, you should always engage with your followers as well to increase your engagement rate. In addition, it is generally recommended to include a call to action (CTA) or a multi-dimensional replay of the produced content to increase the engagement rate. This is especially helpful for Snapchat, as it makes your efforts even more valuable.

How does influencer marketing work on Snapchat? Influencer marketing on Snapchat is possible and especially relevant if you want to target Gen Z. Read all the details in Kolsquare's guide to Snapchat and influencer marketing.

Tips to improve engagement:
By applying these three tips correctly, you are sure to increase your engagement rate on Snapchat in 2022.

Post regularly and pay attention to analytics
As mentioned, content on Snapchat is deleted after 24 hours, so time plays a big role in considerations for increasing engagement rates on Snapchat . While quality and quantity count on Snapchat, we recommend posting between four and seven times a day on Snapchat. On Snapchat, you should also know when your target audience is online in order to reach them exactly at that time. Post on weekends to increase the likelihood of engagement .