– Akeeme Hogg, Social and Email Marketing Lead, ServiceMaster Brands

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Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans. Brand awareness truly is the gift that keeps on giving.

How brand awareness works
At its core, brand awareness is about standing out in a honduras business email list crowded market through consistent, memorable messaging and a strong visual identity. This can be achieved through a mix of organic and paid efforts, including social media, content marketing, PR, influencer marketing partnerships and more.

Brand awareness is the cornerstone of how consumers perceive and remember your brand. It works by increasing visibility across various touchpoints, making it easier for potential customers to recall your brand when they’re ready to make a purchase.

But exposure alone isn’t enough. Long-term brand awareness hinges on resonance—the ability of your audience to not only remember your ad but also like it, associate it with your brand and ultimately consider your brand when making purchasing decisions. This resonance keeps your brand top-of-mind, shortening sales cycles, reducing customer acquisition costs and fostering long-term loyalty.

How to measure brand awareness
Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Sure, it’s doable, but it’s pretty complicated.

The classic marketing funnel looks straightforward, but in reality, every customer journey is different and some can be much longer than others. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time.