Google Webmaster Tools: A Brief Theory

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Google Webmaster Tools is a key resource for content marketers who rely on organic search traffic. To appreciate the potential of this service, it is necessary to understand what it is used for. The set of tools allows you to monitor the list of indexed pages, external and internal links, the most popular search queries, and other criteria that allow you to evaluate the progress of your SEO campaign.


Webmaster tools help marketers see their website through the eyes of Google's netherlands consumer email list search engine. Marketers who use webmaster tools reduce the likelihood of serious search problems. Their pages are less likely to remain unindexed or to fall out of the index. They occupy higher positions for selected keywords and also demonstrate positive dynamics in search results. Experienced marketers solve other complex problems with the help of a set of tools, which will be discussed below.


To start working with webmaster tools, all you need to do is sign in with your Google account . After that, you can add your site and evaluate it from the search engine's point of view. To add a site to the system, confirm that you are its owner. To do this, you need to place an HTML file on the server. You can also use alternative methods of confirmation - add a meta tag to the main page of the resource, use a Google Analytics account if the tracking code is already installed on your site, use the Google Tag Manager, or confirm ownership through an account in the domain name provider system.