You can also create network-specific reports to identify your top content on each channel, such as Instagram, TikTok or LinkedIn. Which videos get viewed the most? Which posts received the suriname b2b leads highest number of likes and comments?
Sprout Social's Instagram report showing top posts and stories
Beyond noting the type of content, also look to see if there are any similar features of the top content: dimensions, voice, style, graphics, type of filter, photo composition, etc. Repeat this for each network and see where the differences are.
Discover trending tags
Want to stay ahead of the conversation? Sprout’s listening tools show you exactly what your audience is talking about right now. Pick up on trending topics, hashtags and mentions to join the conversation and create timely, relevant content for each platform.
Sprout Social's listening topic summary report
For example, a skincare brand on Instagram might discover that #skintok posts surge on Sunday nights during skincare routines.
Then dive deeper into your own content performance with our Tag Performance Report.
Tag your posts by campaign, theme or content type across all networks, and spot exactly what works where. For example, tagging “Holiday Campaign” posts might reveal spikes in engagement for specific visuals or copy.
Connect the dots between trending conversations and your best-performing content, and use these insights to optimize your strategy for each platform.