They are useless if they only serve to boost

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Mr. Cutts recommends focusing on users and their interests, rather than search engine algorithms, PR, link mass and other SEO concepts. For example, Cutts suggests determining the real value of links by asking yourself the following questions: If Yandex, Google, [email protected], Bing and other search engines suddenly disappeared, would you consider the link you received valuable? Would you show the link you received to a potential client or your children? Is this link something to be proud of? Does the website owner linking to your resource truly value and approve of the content being linked to? Do you need to prove to yourself and your colleagues that this is a valuable link? In other words, external links should provide transitions, increase audience reach, and enhance brand authority.


Search engine rankings. Focus on mexico customer email list content quality Matt Cutts believes that the content quality threshold needs to be significantly raised to successfully promote projects. This applies to both materials published on your own site and guest posting. According to Cutts, content quality is the key element of smart link building. Published articles shape the audience's opinion of your brand.


Therefore, the content must be expert, which we talked about in the video about content quality . No one needs a million-dollar article about "order a taxi in Moscow inexpensively." The audience is looking for valuable information, so brands that publish expert content win. To successfully promote projects with content, marketers must provide consumers with important, useful, and new information. Reputable resources and popular blogs are interested in publishing exactly this kind of material, so it will be easier for you to get natural external links.