Experience working in a PR company or consulting organization .
This option is considered the most optimal for a candidate for the position of head of the PR department, since in such companies employees very quickly gain experience in various fields.
They undergo training in organizing events, conducting negotiations with media employees, monitoring and analytical activities, drafting press releases, preparing information for the press, and developing PR support.
In what areas to look for a PR department manager
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Even if the applicant did not have why purchase dentist database from us time to gain much experience at his previous job, he already understands what a complex organization of activities is. It is always necessary to take into account what position the person previously worked in, for example, if he headed the monitoring department, then it is unlikely that he will be able to organize a large event.
But if he has successfully conducted several PR campaigns as a PR director, then he will most likely be able to fulfill your requirements as well.
Experience in election campaigning .
Such a specialist also has certain advantages. One of the authoritative Russian PR experts states that work in a pre-election project very well contributes to the professional development of a candidate for the post of PR director.
Experience as a PR director at a competing company .
This is a very significant argument in favor of the candidate for the position of PR director, but it is important to remember that the previous manager could have had a different understanding of what and how the PR department should do. Therefore, the candidate for the position of the head of the PR department could have previously performed actions that do not meet the requirements of your organization.
For example, at his previous place of work he was engaged in the publication of a corporate newspaper, organized events, developed instructions for personnel. Such a PR director knows how to conduct analysis correctly, he is well versed in specialized media corresponding to his area of work.
But, on the other hand, the specialist had a narrow range of tasks and a limited scope of activity, which is why he could develop a habit of performing only a small, specific list of tasks.
Experience in the media .
Experience in this type of activity is a priority for a candidate for the position of PR department director. Specialists in this field are well aware of all the nuances of a journalist's work and can easily agree on interaction with their former colleagues.
But it is important to consider that if the journalist has no PR experience, he will have to go through a stage of getting used to and adapting. Otherwise, this option will not work, since the PR director will not be able to organize his work normally and perform clearly assigned tasks.
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