The owner of an online store contacted

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A marketing agency with a traditional complaint about falling traffic. During the audit, search marketers found inconsistent use of canonical URLs. Some pages of the site had the corresponding attribute, while others did not. Experts recommended that the resource owner add canonical URLs to each page. Making changes was not difficult: the owner simply added one line to the HTML code of the pages.


However, traffic to the site did not recover. A re-check of the resource revealed lebanon customer email list an error: the links in the canonical URL tag contained both uppercase and lowercase letters, while the original links contained only lowercase letters. As a result of this error, all pages pointed to non-existent pages as a canonical URL. Unsurprisingly, the online store received almost no organic traffic. The site owner quickly resolved the issue by fixing the error in the links.


WE WILL PROMOTE YOUR BUSINESS Read more Trust but verify Trust is a prerequisite for successful cooperation between marketers and website owners. However, if clients prefer to implement website development plans on their own, search engine optimization specialists should monitor their actions. This is necessary at least to avoid accusations of poor audit quality and ineffective website optimization suggestions. Marketers can check websites using services and software.