Also, publish the PDF file itself on the page

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3. PDF file and HTML page Users love to download and view PDF files. PDF reports and white papers are popular, not least because they can be quickly printed. Search engines scan PDF files, but they clearly prefer content published in HTML format. The solution to this problem is similar to the case with video and text. You can copy the content from the PDF file to the page of the site.


When search engines index the page and the document, make the PDF file invisible kuwait consumer email list to robots by making the appropriate changes in robots.txt. This will avoid duplicate content. 4. Duplicate content Sometimes webmasters are forced to publish the same content on different pages of the site. For example, such a situation is inevitable if the owner must warn visitors of his site about the legal aspects of cooperation.


The webmaster is obliged to provide users with legal information to protect them from misunderstandings. And search robots see the same content on each page. This negatively affects the site's rating. To solve this problem, it is enough to make the legal information invisible to search engines. This can be done by publishing the "Terms of Use" and "Disclaimer" in photo format. Live users will be able to read the text, and search robots will think that they are dealing with a regular jpeg file.