7 social media metrics you should be using

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Every network has its needs and so does every business. There is no step-by-step guide that will ensure success; however, we have provided you with a list of 7 essential social media metrics so that you can implement some basic measurements and know which path to follow.


1. Quantitative data
Have you ever wondered who is watching you and from where? This is very growth of the overseas chinese in canada important because you need to know the demographics of the audience that is following you: gender, location, proximity to your physical stores or if your delivery radius covers the area where your audience is.

Facebook allows you to see different statistics:

Who are your fans (who likes your page)
Who are the people you reach (who sees your posts)
Who interacts with your site (people who like your posts or interacted with your page in some way)
In the “People” section you can see the percentage of women and men, the ages, country, cities and language to which all members of your community belong.
In the case of Twitter , you can find out these same demographic data thanks to Twitter Ads in the “Demographics” section. In addition to this, the network offers you to know from which company and device your community connects.

2. The reach of your posts
According to experts, one like is no longer enough . To know the interest your posts are generating in the community, internal statistics are required that indicate the number of shares, the number of likes, new followers and the organic reach they generated.

On Facebook, Twitter, Pinterest, Google+ and Instagram you can see this data on each page and each post.

3. The interaction you achieve
The number of people who viewed your content and the number of people who engaged with it are two completely different metrics. On Twitter and Facebook, what other users share or favorite helps increase organic reach because other people can see your content without you sponsoring it. This is what is known as “earned reach” – free exposure.

You should constantly check these metrics on social media to know what type of content is of most interest to the people who follow you.

On the other hand, people look to your networks to communicate directly with the company, whether for a query or complaint. Facebook response rates have become a good letter of introduction.

4. Conversions
Social media is a channel for people to learn about our brand or access our site. In the case of eCommerce, the indicators that measure conversions are the number of users who made a sale. To know this figure, it will be necessary to correctly configure pixels that allow this source of traffic to be counted in the sales process.


5. Level of engagement
Want to know how to increase your audience's interest? Trending Topics on Twitter and the results provided by Social Bakers about what is being talked about in specific communities are a great help in getting ideas for your content.

Another popular tool is Klout, which determines how influential you are on a specific topic. Your score is based on followers, LinkedIn recommendations, Facebook reach, and other variables.

6. What to talk about
Who's online at 11am on a Tuesday? What are college students interested in on a Friday night? Demographics are no longer enough to create content, you need to know a little more about your audience.

What they do, when they are online, what interests them and what they are talking about are some of the things that Audiense offers you for Twitter. In the case of Facebook, campaign programming with Power Editor offers similar segmentation.

7. Content programming
Once you know the ideal time to upload your posts, you will need to use tools like Tweetdeck, Hootsuite and Tailwind to schedule your content so it reaches its destinations.

Each of these tools offers you metrics that indicate how much interaction your post has had, allowing you to make weekly or monthly comparisons.

All of these actions provide metrics on social networks that help you know how to meet objectives, whether they are aimed at registrations, activating these users, or promoting a brand.

It is important to know this type of information in order to generate your content and choose the best network for your campaigns with the appropriate specifications. K