The Cost of Influencer Marketing on TikTok in 2023

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As TikTok’s popularity continues to grow, more and more brands are using the platform to reach new , especially younger, audiences and increase sales. In the process, the average cost of a sponsored post on TikTok is now a staggering $3,514 , according to IZEA . According to forecasts, 41.4 million Gen Z users will be able to be reached via TikTok this year (37.3 million on Instagram).

TikTok's algorithm allows for a higher level of engagement, making it easier to go viral than on other platforms. However, these statistics should also be taken with a grain of salt . TikTok is a new platform, so the numbers can vary widely and are obviously not set in stone. According to IZEA, the average cost per TikTok, depending on the level of the influencer, is as follows:

Nanoinfluencers (1000 – 10,000 followers): $800 per post
Micro (10,000 – 50,000 followers): $1,500 per post
Medium (50,000 – 500,000 followers): $3,000 per post
Macro (500,000 – 1,000,000 followers): $5,000 per post
Mega (1,000,000+ followers): $7,000+ per post.
Companies should also consider production costs when working with influencers, including travel, studio rentals, and necessary equipment. Consider the time factor as well – you should consider how long it will take the creators to produce the content and allow a few extra weeks for negotiations and final agreements.

Types of collaboration with influencers on TikTok
Each type of influencer-brand partnership has its benefits and costs, so it’s important to choose wisely to build lasting and effective partnerships with brand-driven influencers. Data-driven influencer marketing, in particular, can help save time and resources. Why not request a free demo of Kolsquare’s full solution today?

1. Affiliate Marketing – This type of partnership is a commission -based model wher vp manufacturing production email database e influencers promote a brand’s products or services and receive a commission for each sale that results from their recommendation. Commissions can vary and typically range from 5% to 50%, depending on the influencer and the brand.

2. Brand ambassadors – This is a long-term partnership where influencers regularly share content about the brand and its products. KOLs will sooner or later become associated with the brand, so it is important to choose them wisely. Three ways to turn influencers into ambassadors for your brand .

3. Sponsored content : Typically, influencers create a photo or video and mention the brand or product, either in the post or in the description, for example.

4. Giveaways – Some brands send influencers products in the hopes that they will post something positive. Giveaways are a cost-effective way to engage with nano- and micro-influencers, but may not appeal to larger influencers. Read the basics of influencer giveaways .

5. Channel Takeover – This is when an influencer creates content for a brand’s account over a set period of time. Brands should carefully consider the different types of posts associated with the takeover, the KOL’s hourly rate for scheduling, and the potential number of new followers through the partnership. Contracting with an influencer : tips and tricks.