How to use Social Listening for your influencer marketing strategy

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The importance of social media in human interactions is undeniable. In fact, it is estimated that by 2025 there will be approximately 5.4 billion active social media users worldwide; and in the specific case of Spain, the number of users is estimated to exceed 43 million. Given the power that these platforms have acquired, it is necessary for brands to listen to what users say about them. For this reason, in this article we will explore the best practices so that companies can optimally apply social listening in their marketing strategies with influencers.

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Key points
Social listening allows companies to understand consumer perceptions and opinions about their products or services.
Social listening is carried out through the use of social media monitoring and analysis tools, which allow information to be collected and analyzed to make strategic decisions.
Discover some examples of companies from different sectors that have applied social listening to create successful campaigns and achieve their business objectives.
What is Social Listening?
Social listening refers to the practice of monitoring and analyzing what is being said o vice president software email database n social media and other digital media about your brand, company, product, or specific topic. The goal of social listening is to better understand the perception and opinions of consumers and the general public and then use that information to make decisions for your company.

Social listening involves tracking keywords, hashtags, and mentions on social media , as well as analyzing user comments, posts, and messages on platforms such as Twitter, Facebook, Instagram, and LinkedIn, among others. This technique can be used by businesses, organizations, and individuals to monitor their online reputation , conduct market research, identify trends, and gain insights to improve their product or service.

How does social listening work on social networks and what is it for?
Social listening is carried out through the use of social media monitoring and analysis tools, which allow large amounts of data to be collected and analysed in real time. Below, we explain the basic steps to carry out social listening on your digital platforms:

1. Define objectives and keywords
The first step you should take is to define the objectives of social listening and the keywords or topics of interest that you want to monitor . Some of the most common objectives for applying social listening are: measuring brand positioning, understanding campaign performance, identifying sales opportunities , monitoring potential public relations problems or simply improving customer service processes.