Success always has a name. Famous marketers of the world will forever remain in the memory of generations as people who managed to change the world with their talent to convince, to see the unobvious, the desire for innovation, the confidence in their rightness.
Howard Schultz, Starbucks marketer
There are famous legendary names in all spheres. The name Howard Schultz perfectly fits the definition of "the best marketer in the world". And it all started with simple curiosity: he was surprised by large orders from the small town of Seattle for manual coffee grinders. Having tried freshly brewed, roasted black coffee, he fell in love with its taste. Thus began the path to a global network of coffee shops.
There was also a grandiose advertising campaign, attracting investors' funds, modernization, and the implementation of unusual ideas. Thus, Schultz refused to sell heated sandwiches, which suppressed the aroma of coffee, and paid special attention to training the staff.
The currently living Howard architect database Schultz is not resting on his laurels. His energy is in full swing, he is constantly testing new ideas, improving something, and is involved in charity. The "Coffee Bill Gates", as USA TODAY called him, surprised his fans with the book "Pour Your Heart Into It: How Starbucks Was Built, Cup by Cup", published in 1997.
Sergio Zayman, marketer at Coca-Cola
There is no person who has not tried the legendary drink Coca-Cola at least once. But not everyone knows the fact that they wanted to replace it with New Coke. The company's chief marketer Sergio Zyman was involved in the development of this project, which was doomed to failure.
Sergio Zayman, marketer at Coca-Cola
Source: shutterstock.com
The new product was developed and launched into production, but it did not last long. The company returned to its world-famous taste after 77 days. Sergio formed a new approach to advertising and marketing, which helped increase sales by 50% in 5 years!
Steve Jobs, founder of Apple
The man who never changed his appearance: jeans, a black turtleneck and sneakers - that's Steve Jobs.
Unrestrained, picky, even rude - that's Steve Jobs.
Inventor and entrepreneur, director of Apple, developer of the iPhone and iPod, revolutionary in the computer industry - and this is also Steve Jobs.
Jobs is the author of the principles of successful business management. Among them: strive for originality, do the job well, think about the great, start small, etc. The word "marketing" does not appear in his postulates, they tried not to pronounce it