There is no point in generating excellent information if it remains hidden away like a safe. It is necessary to implement a correct marketing strategy that considers how to make all this work visible. This will strengthen the connection with users, improve your company's web positioning, increase traffic, and help increase brand trust.
And as you can imagine, the process of promoting content does what is a loan? not begin with making everything go viral on social media; this involves completing important previous steps:
1. Generate attractive titles
Steps to promote content
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Does your headline adequately convey the idea of your text? An effective one has to meet that characteristic. Think about what your visitors will read first or what search engines will show on your pages; therefore, it must be optimized for SEO, deliver a striking, clear and concise message, and be a faithful representative of your content. Don't let it generate false expectations.
In this way, you will help your website to be found more quickly by your ideal client, capture the attention of the target, and the information will go more viral. How to achieve this? You can establish some structural formulas, such as “ number/percentage + superlative + key phrase ”, for example, “ The 5 most important actions in a Digital Marketing strategy ”.
2. Use original and quality images
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Don't just focus on taking care of the sharpness of the photo or image you use. It is important that they describe what you are communicating, that they are a contribution to the text and the promotion. Be creative when taking a photo or editing your illustrations; remember that there are various graphic tools that will help you with this.
Dare to innovate, to use colors, volumes, textures and everything that allows you to deliver a functional and valuable element, but without falling into excesses or manipulations that interfere with the authenticity of the image. Everything you do must lead to delivering a quality product.
3. Publish excellent content
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For your promotions to meet the stated objective, this condition is mandatory. Generate original and valuable content, do not copy/paste from other sites, no matter how interesting you find that content. Work to deliver something new and useful to your readers.
But don't neglect organic positioning. Make good use of keywords , apply link building techniques, and attribute the information you use as a complement to the corresponding sources. Otherwise, you will lose the approval of your readers and Google.
4. Strategically share your content on social platforms
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Having done everything necessary to achieve content worthy of export, it is time to make it known to the entire audience you want to reach and, of course, social networks are a highly effective way to give visibility.
But it's not about posting on every single one of them. You need to find out which ones are best suited to your area, and where your potential clients and competitors are. For example, if you have an institutional blog specialising in Marketing, promoting content on LinkedIn will be much more effective than doing so on Instagram.
And keep in mind that your users can also become important promoters, so don't forget to include buttons so they can share the information you generate.
5. Design and implement advertising campaigns
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To generate a successful campaign, you need to set a SMART objective, define your target, create an attractive and compelling ad, and choose the most effective dissemination channels, for example, AdWords or social networks.
But that's not the only thing you should focus on. As advertising platform StackAdapt says, instead of thinking primarily about how your ad will drive sales, think about how it will meet the needs of your potential customers . If you make your ad too promotional, you may turn off your recipients.
6. Participate in forums and blogs
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Give your opinion by leaving a link to your website or blog on platforms that are related to your field, that provide quality content and have a high qualified traffic. But be careful, your participation must provide value and not be invasive.
Also, don't rule out the possibility of guest posting on other blogs. This will help you increase the visibility of your site and boost your name as an expert in the market.
7. Build relationships with influencers in your field
Research your market to find out who the influencers are, create a list of their names, and then respectfully reach out to them. Let them know your content, talk to them, and ask if you can keep in touch. If they say yes, do it occasionally so you don't become annoying or intrusive.
Undoubtedly, traffic from your followers or clients will be a huge advantage when you decide to promote content, but the important thing is to establish a friendly relationship, where agreements are respected and there are mutual benefits.
By the way, there are other ways to make the information you generate known, such as creating contests on social networks and carrying out a proper Email Marketing campaign ; although it is also necessary that you do not only focus on the online world. For example, take advantage of networking opportunities at seminars, conferences or events in your industry to talk about your website or corporate blog ; you could even become one of the speakers. But remember, act with moderation; no one will want to associate with you if you only talk about yourself.