Management experts have developed an alternative theory of company management. It assumes that employees are divided into several levels, but segmentation is related to the strategic management of the enterprise.
This theory distinguishes the following levels:
Corporate strategy
The first level is managers interacting with corporate strategy. These employees form the company's strategic goals and make a number of key decisions related to achieving the goals.
For example, they work in a technical, production, business or financial department, so they can draw up financial plans or budgets, estimate resources and potential production capacity.
Most often, the board nurse database of directors is located at this level. This includes all senior managers and department heads.
Business strategy
Employees at this level monitor the company's success in the competitive struggle in the allocated market segment. They solve the following tasks:
strengthen the company's position in the market and its share among customers;
develop a strategy for the behavior of the main departments - sales, marketing, production departments, since they are the ones who ensure the level of demand for products with a regular revenue flow;
respond to external factors - marketing activity of competitors, unfair competition, trends, etc.
This level is a management body that includes the director, heads of departments, and the CEO. Usually, in companies, these people in a modern organization combine two levels of management - corporate and business.
Functional strategy
Once the main direction of activity has been determined, it is necessary to form a chain of actions that will allow achieving all the set goals. Such a chain is necessary for each division of the organization. Employees at this level must analyze the activities and capabilities of the division, put forward ideas aimed at improving the work. Then they take action to implement the ideas.
Middle management is responsible for the formation and implementation of functional strategy. A number of key decisions are made by the department head.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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