They encourage users to not just passively consume content, but to participate in its creation. Surveys help to understand the preferences and interests of the audience.Example of a survey in the media company VEKAPolls will help you quickly tailor your content to user requests.Most people find it easier to poke at an twitter database option once than to write a detailed answer. That's why surveys usually have more survey participants than commentators.Conduct surveys
Posts like “Best New Year Gifts” or “Top Smartphones of July” are often reposted and saved to “Favorites” so that they are at hand. There are other reasons why it is worth making selections:A selection of books about parenting on the channel of the International Center for Reproductive MedicineInteresting selections are more likely to be reposted to "Favorites" or to their social networks. This way, they catch the eye of other users, which helps expand the audience.
customers find the products or services they need faster;
sales are growing, so the brand's products will definitely be in the selections.
Collections can be made on the main and related topics of the channel. For example, MCRM conducts diagnostics and treatment of all types of infertility. The center cannot have thematic collections. But the clinic made a list of useful books for parents.
people remember a brand better because it catches their eye more often;
Make selections
The article did not tell all the examples of how to engage the audience. You can come up with many more. For example, conduct quests for dozens of posts or create humorous predictions.*product of Meta, a company recognized as extremist in the Russian FederationYou need to understand that working on engagement takes a lot of time and effort. Come up with an idea, collect information, work out the mechanics, launch, test, evaluate the results... If you don't want to do this or don't have time, write to us - we'll do it for you
