1. Total mobilization. Google is introducing a mobile-first index as the main one for evaluating sites from the point of view of mobile users, as the main consumers of content. AMP and PWA technologies are being developed to improve user experience on smartphones and with slow mobile internet. This year, Yandex also introduced a similar technology called Turbo Pages .
The essence of these technologies is that content is shown to mobile users instantly, cambodia consumer email list since it is stored on the servers of search giants and allows for quick and convenient access to it. 2. Robots and neural networks are improving. Users will be able to receive the necessary information more often in regular and extended snippets, which means there will be fewer clicks on them. 3.
Development of tools for website owners or webmasters. Yandex continues to gradually improve its Webmaster tool so that website owners have a better understanding of how their resource is presented in Yandex search and it is easier for them to solve problems related to this. Only recently, the following functionality has appeared: trends, turbo, recommended queries, and they promised not to stop there. Google is not lagging behind here either and is already actively testing and showing an updated Search Console, they promised to present it to the general public in 2018.
SEO Trends Konstantin Anufriev, project manager
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