For these companies, developing a quality presentation is no less important than for businessmen. As a rule, a media kit is sent to the media at the same time as a note for publication, a press release, and advertising material. The goal is to inform as wide a public as possible about the organization. The more people know about the company, the more contributions it will attract.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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How to define your target audience without mistakes?
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Differences between a media kit, a press kit and a marketing kit
A marketing kit is an appeal to the target audience and is intended to sell goods and services. It combines elements of a presentation, a commercial offer, and objection handling.
A press kit is a material that is distributed at in-person public events – conferences, seminars, etc. The recipients include even those individuals who are not part of the target audience, so the effectiveness of such promotion is low.
A media kit is similar in some properties to a marketing kit, as it aims to sell products. However, in this case, the company makes an offer for information cooperation with a potential partner who works in the same information space, but is not a competitor. For example, we can recall the collaboration of car manufacturers and air fresheners for the interior.
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