call to action : don't forget to invite the user to take action or creating a beautiful video might be useless!
Measuring the effectiveness of a video
What are the criteria to measure the effectiveness of a video? Without a doubt there are several but there is one metric that does not change: the viewing time that shows us the video's ability to maintain high attention australian girls whatsapp number during playback! The number of views is a weak indicator of success, what matters is measuring the involvement, the response of the public.Strategic content marketing? <br>Videos in first position. In recent years, videos have become increasingly important, becoming a valid tool for launching successful viral campaigns.
There is certainly a practical reason behind the boom in videos on the web: today, uploading videos is much easier, even from mobile, than in the past and audience involvement is surprising!
The true power of video lies precisely in these two elements: viewing time and number of interactions !
Video Types
Here are some types:
tutorials: videos that show the audience how to do something;
promotional videos: short videos promoting products or events;
documentaries about your brand: a video that showcases the history of your brand;
studies and testimonials: videos featuring your users who explain first-hand how your products can help them;
“behind the scenes”: videos that take the public backstage at your business;
event videos: videos of events related to your business or your users' interest.
Videos, therefore, really represent a potential for digital marketing of companies: creativity, strategy and emotional impact are essential to make yourself known!