Lack of micro-markup Structured data helps search engines

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But sometimes marketers try to use them for manipulation. Look at the keywords and description meta tags of one of the product cards on the Svyaznoy website. This is a clear example of search spam. How to fix the error If search engines can turn a blind eye to SEO texts in the alt attribute, they punish sites for overspamming in meta tags. Forget about keywords, search engines do not take it into account when ranking, and real users do not need this meta tag.


Use description not as a manipulation tool, but as a hint for people and machines. 21. sweden email list understand content. That is, thanks to micro-markup, robots structure and systematize the content of sites. Not everyone understands what sites get thanks to this. Probably, this is why the largest online stores ignore micro-markup. But in vain, because with the help of structured data you can get practical benefits.


At the very least, we are talking about extended snippets in search results and control over the display of links to the site in social networks. There is no micro-markup at all on the websites Exist.ru and Komus.ru. On the websites Lamoda, Svyaznoy and Wildberries, structured data is implemented incorrectly. What needs to be done You need to implement microdata. Start with the Open Graph protocol to make your social media links look attractive.