By default, ad accounts will be classified into Extended Inventory

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, which is the least restrictive feed filter. It includes all content that complies with the meta content monetization policy, which means it's designed for maximum reach. If this inventory filter has the trinidad and tobago b2b leads potential to harm your brand's reputation, you can choose Medium Inventory or Limited Inventory.

blocklist
Using block lists, you can prevent ads from appearing next to certain Instagram profile feeds, certain third-party sites, or next to certain Facebook reels and videos. To create a block list, you need to upload a list of Facebook pages, Instagram profiles, or third-party URLs that you want to block. Each list can contain up to 10,000 URLs.

Brand Safety 3
You can then select the desired block list to apply to your entire account in the Brand Safety & Suitability Center, or only to ad groups in Ads Manager. Keep in mind that large block lists may limit coverage, and using block lists in conjunction with inventory filters may also limit coverage.

Brand Safety 4
If you're concerned that your organization's ads are appearing on sites, pages, or materials that don't match your brand's online presence, use the Delivery report in the Brand Safety and Suitability Center to see where your ads are appearing. If necessary, add any potentially risky URLs to your block list.