What is influencer marketing? Hiring the right influencers

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Identifying the right influencers is one of the most difficult and important tasks for brands. As already mentioned, influencer marketing agencies help ensure that the brand’s values ​​match those of the KOL. This not only increases the success of campaigns but also protects the brand’s reputation.

Relevance and credibility : Especially when influencers have a real connection with the brand, they appear authentic and their audience is very likely to follow their recommendations.
Audience Engagement – ​​This automatically increases audience engagement as they are more likely to interact with your brand and products.
Consistency and brand image : As already mentioned, successful pairings and the resulting collaboration will help your brand, especially in the long run. On the other hand, if not done well, it can cause lasting damage to your reputation.
Targeted reach : One of the classic benefits of influencer marketing is the direct reach to a specific target audience, especially the young audience who nowadays doesn’t sit in front of linear TV, but instead scrolls through TikTok. As long as there is no audience overlap, you won’t waste resources and you’ll target the right people using precise segmentation.
Better conversion rates – If you measure your results regularly, you will realize how effective influencer marketing is. Whether you work with a boutique agency or a full-service agency, increased CR is guaranteed.
Expert: Within the legal regulations: Influencer agencies in Spain
Full-service agencies are first and foremost consultancies that want to help your brand get everything right in the process. Especially now that the sector is professionalizing and either the EU has published the Digital Services Act (DSA) package or countries like France are passing laws on influencers , the patchwork of influencer marketing is becoming more complicated. While we welcome the stricter regulations as they protect both consumers and KOLs, it also inevitably means potential fines for those who fail to comply with the laws.

That’s according to numbers from HubSpot’s latest Industry Report . 89% of mar training directors email database keters plan to increase their influencer marketing budgets this year, and 63% of agencies are hiring more influencer marketing staff.

How do influencer marketing or Instagram agencies work?
In the aforementioned survey conducted by CreatorIQ , we can gain important learnings about the state of influencer marketing for agencies.

Client retention = priority : Agencies surveyed say their top priority is client retention.
Onboarding new clients : Onboarding clients is equally important for agencies. However, half of the agencies surveyed find both onboarding and retaining clients to be a challenge.
Workflow : During the hiring round for new staff in many agencies, workflow is one of the biggest challenges for all teams. Approximately 57% experienced difficulties in streamlining workflow.
Senior management buy-in : While the sector is demonstrably growing and many brands are already demonstrating the effectiveness of influencer marketing, some senior managers still need to be convinced. However, this is essential for successful campaigns.
Learnings and ROI : Agencies know how important it is to measure learnings from a campaign and the overall return on investment (ROI). Standardization will not only help agencies in the future, but also brands.
Agencies are also looking for best practices to improve influencer marketing results. Real-time data, which you can get via our Chrome extension , for example, or also classic A/B tests during campaigns, help in this regard. You can download the Kolsquare Analytics Sidebar for free and immediately track the performance of your campaign on Instagram and TikTok. In fact, 93% of agencies already use the software to manage their brand campaigns. You can always book a free demo of the Kolsquare platform here.