As OMO has become more common

[robiulhasan]

Web marketing is an effective marketing method in modern society. We will explain why many companies are paying attention to web marketing.

OMO (Online Merges with Offline) is a state where offline and manufacturing directors mailing leads online are mixed. There has been a rapid increase in services where procedures and status checks are done online, while the actual service is done offline, such as bicycle sharing and food delivery businesses.

As OMO becomes more common, the number of services that can be completed only offline is decreasing. In order to keep up with the trend, all companies should start engaging in web marketing.

As the Internet market has expanded
According to a 2020 announcement by the Ministry of Economy, Trade and Industry, Japan's BtoC-EC market size is steadily expanding. The market size of the EC industry in 2019 was approximately 19,360.9 billion yen. With the widespread use of smartphones, PCs, and tablet devices, people can easily access the Internet. Web marketing can reach many people, so you can expect high marketing effects.

*Reference: 1. Summary of survey results | Ministry of Economy, Trade and Industry