Influencer Marketing: Shall we take your strategy to the next level?

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For brands, we need to know how many influencers are involved in a campaign , what types of products have been offered, how many and how much they weigh, the campaign budget, team travel, technical equipment, etc. In both cases, we have developed easy-to-use questionnaires that we hope will allow us to gather as much information as possible without taking up too much time.

To get a truly accurate estimate, we need to gather as much detail as possible.

What is the advantage of the tool being open source?
We want to make it open source because we want it to be accessible to everyone, whether they use Kolsquare or not . It can be daunting because you have to enter a lot of data before you can calculate the final carbon impact. quality directors email database We want to make it available to anyone who wants to do a thorough analysis of the environmental impact of an influencer marketing campaign or strategy.

But secondly, we are also working on identifying substitute variables so that with the publication and categorization of the influencer, for example if it is a nano or micro-influencer, we can obtain an estimate of the carbon footprint.

How far has the project come?
We are currently testing the proof of concept of the open source tool with clients . This phase should allow us to validate our intuition about the correlation between media types and community size, engagement rate, etc. to have an estimate of the carbon impact of each post. From there, we will be able to estimate the impact of the campaign as a whole.

How can the carbon impact estimation of an influencer campaign be translated into concrete actions?
Measuring carbon impact will never be 100% accurate. But measuring and calculating it allows us to see where we can make changes to reduce or offset it by planting trees or doing other similar activities. The more we know about the carbon impact of our activities, the more we can do to reduce it.


Our team of experts will be happy to show you our influencer marketing platform in action and discuss your individual needs, goals and aspirations.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.