We are talking about a brand that has an advertising plan for a major event. For example, a sports cup; you can have content to share on social media during the broadcast.
An example of this was what Tide detergent did during the 2018 Super Bowl. Taking advantage of the fact that they had scheduled commercials, they also had gif images to share on social media.
Both pieces of content were well integrated thanks to a good planning of posts bahrain whatsapp number database ready to be launched on the day. As a result, the hashtag used by Tide was trending throughout the duration of the match.
We can conclude that any brand can join the conversations of people hooked on second screens and get the most out of it. And to do this, you just have to be prepared well in advance.
Have a library that allows interaction between users
When people watch a television programme, it is normal for them to exchange opinions on the development of events. This can be exploited by the channel and companies that have advertising guidelines.
As with Tide, content must be prepared for each case. You can have reactions from the protagonists, taken from the networks of a specific brand, for example.
Netflix makes this exercise a common thing. Accustomed to making television more interactive, they often release gifs so that their viewers can react after or during each episode. They also do this to create intrigue among those who have not seen the episodes.