An effective brand is Lovemark. The Brand of Love and Respect. Customer loyalty is the key to the company's success, high sales and popularity. It is love for the brand that will allow the company to be a leader for a long time. In 2005, the director of a creative agency described the concept of Lovemarks in his book. He collected many recommendations for building a Brand of Love in one place, but did not provide a single technology that could be used to create it. The book turned out to be just an advertising ploy, but the idea was developed.
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The process of creating a brand is multifaceted, complex and requires a lot of time and effort. Step by step, from creating a brand platform to creating a logo and developing a corporate identity and brand book.
Kevin Robretts , director of that same agency, has compiled several reasons for the ineffectiveness of existing brands:
- loss of its zest and mystery,
- lagging behind the rate of change of needs and interests,
- constant struggle with each other,
- stimulation only of sales of goods.
An effective brand requires a sensory connection with the whatsapp korean number consumer. It is necessary to create positive emotions, stir feelings and warm up interest.
The Branding Process. Creating a Lovemark
Lovemark: The process of birth.
Here are some of the basics for creating a Love Brand that Mr. Roberts suggested.
Based on secrecy
Unusual stories, exciting legends, intertwining of the present with the past and future, myths and mysteries – endless ground for new impressions and interest. High-quality branding of a product requires the creation of a legend for a high-quality Lovemark. Of course, there are brands that do not need fictitious stories. They are already at the top of Olympus. However, it is worth remembering their entire path and thinking about whether it is worth and possible to repeat it today.
Influence through all senses
For emotional reinforcement, it is better to influence through tastes, sounds, smells, and sensations.
Interaction