[OMO in your everyday life] Learning from Aeon's "RegiGo"

[ishanijerin1]

A stress-free and efficient shopping experience
Hello, I'm Matsuoka, in charge of sales marketing.

Before we knew it, summer was over and it was getting quite cool, but how are you all doing?

Today, for the first time in a while, we overseas chinese in europe data bring you a blog about the experience of OMO (Online Merges with Offline), a service that is familiar to us.

*Please see our past experience blog here: OMO Experiences Close to Home

I went to try out Aeon's "Rejigo," which I'd been interested in seeing on the internet and on TV. I
was careful to take precautions against COVID-19 infections.


table of contents
What is "Rejigo"?
I actually tried out "Rejigo"
Impressions after experiencing it
Overwhelmingly stress-free
40% of users experience using it
Aeon stores currently using RejiGo (as of June 2020)
What is "Rejigo"?
This is a new self-service shopping style in which customers scan the barcodes of products using a specially rented smartphone and pay at a special cash register.

Since the products are scanned in advance, there is almost no waiting time at the register, allowing you to shop efficiently in-store.



This time we visited AEON STYLE Ariake Garden .

▼AEON STYLE Ariake Garden Store Overview
・Address: 1F "Sumitomo Real Estate Shopping City Ariake Garden", 2-1-8 Ariake, Koto-ku, Tokyo 135-0063
・Access: 2-minute walk from Yurikamome "Ariake Station" / 4-minute walk from Rinkai Line "Kokusai Tenjijo Station"
・Store URL: https://www.aeon.com/store/AEON/AEON STYLE Ariake Garden/



I actually tried out "Rejigo"
The first thing that caught my eye was a shopping cart with a dedicated terminal holder!

All the carts were compatible with checkout.

This store requires 100 yen to use the cart, but this will be refunded when you return the cart.



The dedicated terminals were installed on wireless chargers and placed together near the entrance.

From here, you can pick up your own device and start shopping.