What types of pop-up windows are there on a website and how do they help business?

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Surely you have encountered pop-up windows. Many users are irritated by these annoying banners that pop up everywhere. But it is worth noting that pop-ups can be useful for your business if you use them correctly. We tell you how to do this.

What are pop-ups for?
The main purpose of pop-ups is to achieve why purchase dentist database from us various business goals. For example:

Offer to contact or fill out an application;

Inform the user about promotions, sales, events, news;

Offer to subscribe to the newsletter;

Tell about a new product or service;

Remind about items in the cart;

Offer to register on the website;

Provide a hint on how to use the interface.

To achieve good conversion, it is worth paying attention to:

Offer. It should interest the visitor;

Text. It should be simple and clear;

Visual. This is the first thing the user pays attention to;

The target action. The user must perform it without difficulty;

Display time: It is important to set when the pop-up window will appear.

When to show pop-up?
Show after a certain time

Twenty to sixty seconds on the page is considered sufficient time for the pop-up to be displayed. By this time, the user should already have an idea of ​​the range of goods or services offered.

Scroll to a specific place on the page

This method allows you to assess the level of user engagement. For example, if he read most of the article, it means that he is really interested in it - in this case, you can offer to subscribe to an email newsletter or to pages on social networks.

Welcome new users

In this case, the optimal time spent on the page is considered to be five to ten seconds. If you offer a discount or a gift for the first order, such a pop-up can encourage the user to make a purchase

Inaction

If a visitor is distracted from viewing the page, a pop-up window with a special offer or discount will remind the user what he wanted.

When closing a site or page

If the user has not completed the target action, a message indicating the validity period of the discount, promotion or free delivery can help retain them.

What types of pop-up windows are there?
Welcome window
These messages are displayed to a user who has just registered or just visited the site for the first time. The main goal is to stimulate the first purchase. Such welcome messages usually contain personal discounts for new customers, bonuses or gifts for the first order.



Call for subscription
This method allows users to regularly receive information about promotions, discounts, sweepstakes, as well as fresh blog articles via email, social networks, SMS or push notifications. This strategy helps the company attract interested customers who remain loyal to their products. Subscription to social networks also helps increase the audience in the company's accounts, which in turn improves the brand image and attracts new customers.



Call to register on the website
You can offer the site visitor to create a personal account to make it easier to place orders and do other actions.



Location confirmation
This window is relevant for online stores that sell goods in many cities. This form is convenient for both the user and the business, since the range and quantity of goods in stock, as well as delivery conditions and the duration of promotions, change depending on the city.



Information about special offers
A common type of pop-up that helps increase the effectiveness of advertising and attract attention to various events. This type of window can be shown to both new visitors to encourage them to buy and to those who have already visited the site.



Information about upcoming events
This method allows you to attract the user's attention to events, master classes, webinars. Pop-up can offer benefits for attending the event.



Help with the interface
A pop-up message can show the main sections and tools, teach how to work with the interface.



Getting Feedback
This type can be used to leave a review, ask a specialist questions, leave your contact information so that the employee can call you back.