3 influencer marketing tricks from “Emily in Paris” for your brand

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Social media is awash with ‘Emily in Paris’ fever, with the second half of the fourth season of the hit Netflix series set to premiere in mid-September 2024. According to data from Kolsquare, Instagram user @emilyinparis was mentioned 747 times in the month up to 19.09.2024. Brands like McDonald’s are getting in on the hype with the McBaguette, while Uber launched a TikTok featuring popular series character Pierre Cadault to coincide with the new season. And while the series may not always reflect reality, there are three valuable marketing lessons to be learned from Emily Cooper’s ‘Emily in Paris.’


Key points about the influencer marketing tricks of "Emily in Paris"
The first marketing lesson Emily Cooper shares with us through her own experience as a member of a marketing team is that it's not just about followers, but about content, trust, interest and engagement.
Today, more than ever, it is key for marketers to focus on the authenticity of the community of creators they collaborate with. This is essential to generating valuable content for the target audience.
Discover clear examples of brands that have capitalized on the success of the Netflix se vp r&d email database ries to expand their advertising strategies.
Emily in Paris returned on September 12, and fans and marketing enthusiasts have been binge-watching the second part of season four on Netflix. Emily Cooper (played by Lily Collins), is a marketing director at a Parisian agency, and is dedicated to turning her clients into social media stars by making strategic moves at the right time. For Emily, success is measured in numbers, but not just in followers. Key performance indicators (KPIs) such as engagement rate, relevance, earned media value (EMV), and community credibility would have undoubtedly influenced several of the protagonist’s decisions. Here are three influencer marketing tricks we can learn from this series.

1. Followers aren't everything: Find micro-influencers for your brand

Emily Cooper as a micro-influencer at an event for the Durée cosmetics line, Source: Instagram

The hit series set in the city of love, 'Emily in Paris' , clearly highlights the importance of influencer marketing. Emily works at a Parisian marketing agency and, at the same time, works as a micro-influencer. In the series, we follow her at an event for the cosmetics brand Durée, where her mission is to promote the product line. In addition, she recruits designer Pierre Cadault as an influencer for her own fashion collection, taking advantage of her character's charisma on social media.