Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with the benefit of using our student databaseyou 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Universal methods for increasing business income
Of course, when you are trying to increase business income by increasing sales profitability, you need to take into account the specifics of the industry and the individual company.
Implementation of additional and repeat sales
Any customer can be offered something else in addition. For example, show a sunglasses to an optician who buys prescription glasses and give them a discount. And for those who buy a phone in an electronics store – a case, protective glass and favorable insurance in case of breakdowns not covered by warranty service. This way you will increase both revenue and the average bill.
It is imperative to take care of the client's return and prolongation of LTV (their life cycle). In retail, this is ensured by all sorts of discounts, promotions, bonus systems, etc. If we are talking about a product that needs to be constantly replenished, such as coffee capsules, then do not forget to invite the client to come to you next time. In the beauty industry, immediately after the procedure, offer to sign up for the next session.
As a result, the costs of attracting new clients are reduced to a minimum, the income comes from active work with the existing base. In addition, from time to time, try to stir up "sleeping" clients who have not made purchases for 6-12 months. Those who have already contacted you will willingly go for repeated interaction, just remind them of yourself and offer something nice, for example, a discount, special conditions, a small gift as a compliment.
Boost advertising, increase conversion
What are the ways of PR optimization? For example, increase the conversion from an advertisement to a purchase. Then each client will cost less, less money will be spent on marketing, and you will have more profit. How to improve conversion? Write a customer journey map. It will immediately show where they come from, at what point in their journey they see your advertisement, how they react to it and make a decision to buy.
For example, you are preparing a targeting campaign for social networks and expect to attract 100 potential customers who will visit the site. Ten people out of these hundred will buy the product. However, to attract 100 visitors to the resource, the ad needs to be seen by 2,000 people. And if it is written correctly, and worked on properly, then instead of the expected 100, 150 will visit you, and 15 will make a purchase (instead of 10). That is, advertising costs will not increase, but there will be more orders, and the cost per lead will be lower.
Recommended articles on this topic:
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Selling price list: 5 marketing tricks + 10 tips for design
How to Calculate Conversion: 3 Proven Options