This way, you will be able to guide your prospects through the whole marketing funnel, offering content that is adequate for each one of the buyer’s journey stages. As the customer lifecycle is longer in SaaS, this becomes especially important. You can use email marketing to announce big news, educate leads about a product, offer special deals, or approach customers who have canceled their subscriptions. Thanks to tools that allow you to segment the audience and automate the messages, this strategy presents a really high cost-effectiveness.
After a solid time of email campaigns, your customers will be used to hearing from you by email cambodia phone number data regarding your company as a true and reliable source of information. Social media It is nearly impossible to talk about Digital Marketing strategies without mentioning social media. Networks such as Facebook, Instagram, and LinkedIn have evolved from merely casual platforms to places full of business opportunities. Besides feeding your social profiles with content related to your solutions, you can use it to bring your persona a little closer.
on social media and may even perform sales while using such tools. To make good use of social media, it is essential to understand which ones are more relevant to your audience. This is the kind of information you can find by conducting quick research or interviewing your client. However, you can have an idea just by considering the different characteristics of these channels.