Flaws:
You need your own video shooting and editing skills, otherwise it will be impossible to create quality content.
It takes time to fully understand the settings of specialized software. In many cases, you will have to proceed by trial and error.
Quality equipment is not always available. Not every phone has a camera capable of shooting video with a high enough resolution.
There is no guarantee of the result. It may happen that many hours of work will lead to the creation of a video, the quality of which does not stand up to any criticism.
If you need to make how does cash app work a short video for a social network, then many users can do it. The footage can be processed directly on the phone using special applications.
The video constructor from Yandex can also help you create a good story on your own. The service has a gallery of templates in 16:9, 9:16 formats with a duration of 15 seconds. You can limit yourself to them or supplement the video with your own material.
Working with an advertising agency
Most of the disadvantages of independent work can be eliminated if you seek help from a professional advertising agency.
Advantages:
There is no need to delve into all the intricacies of the video creation process.
The casting, script writing and plot development will be done by professionals.
The agency's responsibility for the quality of the final product, all the nuances can be fixed in the contract.
But this option also has its disadvantages:
High cost of services. The range of prices for creating advertising video content is very large and varies from 30 to 800 thousand rubles. If you want to involve famous people in the filming, the cost will be even higher.
If the reputation of the business depends on the advertising campaign, and it is necessary to get the maximum return from it, then it is better not to take risks and immediately turn to professionals.
Cooperation with an advertising agency
As an example, we can recall the advertisement of the moonshine still from the Videozayats studio. When watching it, it seems like a trailer for a new Hollywood blockbuster is playing on the screen.
When choosing an advertising agency to work with, pay attention to the following point