After thanking them, we must

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Once they have reached our thank you page, we have a few seconds to capture their attention before they close the window or click on another external website, so it is essential to immediately spark their interest and make it as easy as possible for them to take the next action. Therefore, we have to make the text with the link or Call-To-Action that we want to integrate visible so th chief vp sales marketing officers email lists at they take their next action. If they have downloaded an ebook on emailing, we could, for example, invite them to read our latest post on email marketing or to click on a CTA to find out about our different email campaign services.

analyze the different Call-To-Action through Google Analytics or another internal analysis tool and also monitor the traffic of the links from external sites such as Social Networks .

We can also create a Heat Map to see how our Leads are interacting with the thank you site. This way we will know what works or what we need to change on the page.

To help them get to know us better, we can include testimonials from previous clients recommending our services . Involve them with us. Suggest that they read the latest post published on the company blog . In this way, we can use it to do Branding and gain Engagement for when they are ready to hire our service that they might be interested in.

We need to display the link icons to our different Social Media profiles , this way it can become a way to increase our number of followers and gain notoriety in social media.

Another way to optimize is to show Leads our interest in continuing to do business with them, we can show our company hours, contact phone numbers, upcoming company events, allowing them to contact us easily in case they are interested.

As we have seen, our “ Thank You Page ” can offer much more than a simple way to thank our visitors for filling out a form . It can become a new way to interact with them, invite them to visit other sections, follow us on social networks or other channels. These actions promoting interaction with our target qualify users, benefiting our website and increasing loyalty. It is also a fundamental piece to move Leads along our Sales Funnel .