Hosted by Michael Stelzner, the show explores this exciting new frontier in easy-to-understand terms.

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5. Facebook Ads
Click to leave a message + call to advertise
Meta has launched Click to Message + Call Prompt Ads, the first advertising product that allows brands to initiate consumer Messenger calls directly to Facebook pages.

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With this new feature, brands can instantly connect with qualified prospects over the phone to deliver great service, build trust, and convert leads faster than simply sending a message.

Our Take: . The downside, however, is that if no one answers the phone, the lead is lost and you can’t follow up or get information.

Additionally, guest expert Allie Bloyd has successfully run Messenger ads, which provide an alternative to phone calls to reach interested prospects.

The new Click to Message + Call ad format combines these options to get the best of both worlds. Even if you miss the call, the customer remains as a Messenger contact for future follow-up, providing a vital secondary communication channel.

The combination of prompt messaging options and call now appears to be highly synergistic for brands looking to connect with willing prospects across multiple channels.