Like PDM, PIM also centralizes all information in one place for simplifying access, allow collaboration, increase productivity, and optimize processes. Therefore, the Product Information Management area supplies the marketing and sales work with correct and updated product information. PIM also handles the processes related to their development to plan better strategies, align marketing campaigns, and create sales pitches. For example, when salespeople conduct a sales approach, they need to take that information to leads and prospects.
When the company needs to update its e-commerce or create layouts for a launch campaign, the belarus phone number data team needs to access the PIM – often in an automated way, through cross-platform integration. If a user makes a purchase on e-commerce, but when they receive the product at home, they realize the design does not match the photo in the online store or its description, this may show a problem or a lack of Information Management in the Product.
dispersed sales and marketing channels. For an omnichannel operation, for example, which includes different online and offline sales channels, it’s essential to centralize information. Therefore, accurate information is vital for the customer’s experience with your company. PIM ensures that the product information is consistent across all communication channels. So, you can see how crucial product data management is for the entire company? Product Data Management plays a vital role in ensuring that data is centralized, available, correct, and updated from product conception to marketing and sales.