In short, aim to cover everything your readers need to know about that topic. Beyond that, the content should: Be easy to read and understand Have images, graphics, and/or videos Use well-sourced stats as appropriate Be free of typos and other errors Include internal and external links Don’t forget to center your content around the main keyword and its semantic equivalents. Otherwise, how are your customers going to find and enjoy your pillar content to the fullest? With that formula, you can use the pillar content to drive your digital marketing strategy – and scale up your agency over time.
Google UX Algorithms & Updates Evergreen vs. Timely Content Pillars As with austria phone number data all content, you must decide if you want to take a timely approach or go the evergreen route. Evergreen content typically stays relevant to the topic forevermore. The info surrounding that topic never changes, making it easy to create a static resource for the ages. Timely content, on the other hand, covers an ever-changing topic, like breaking events, scientific studies, and tech updates.
evolve to keep up with the times. In the end, there’s no hard and fast rule to follow when deciding whether to create evergreen vs timely content pillars. It all comes down to one thing: search intent. Think about why your readers might search for your content pillar’s main keyword. For example, do they: Want to learn about a historical event, including what led up to it? Evergreen content is the only way to go, for sure.