Simply put, most companies look at marketing professionals as if they are extra helpers and not critical parts of a team. Put it this way — if a company is a football team, most will look at you like the ball helper or water crew. You are essential to their operation, it is true, but another group of professionals can replace you if you aren’t successful and bringing in big leads.
Most businesses don’t realize that their marketing team is not like the water boys forever on the armenia phone number data sidelines — instead, you’re more like the offensive line. When you’re doing your job correctly as a marketer, you are hardly ever noticed, much like the best offensive line units in the NFL. However, when you let your team down, nothing will run smoothly, and your team will suffer. If you can prove your worth to the company and show that you are a strong and durable offensive line, you can make yourself indispensable to the team.
may be at their position, they’re going to get sacked over and over again without a good marketing team pushing forward and creating play-making opportunities for their team. Thankfully, it isn’t as hard to prove your worth for your customers as you may think because there are a handful of various elements that you can use to quantify your success.