It is not enough to simply produce branded products; you should decide through which channels you will distribute them. For example, you can sell souvenirs online or offer them at a big discount, or as a gift in addition to expensive goods. Combining different channels increases the usefulness of merch for promoting the company.
If the management has decided that the company will benefit most from direct sales of branded goods, marketers should organize advertising events in advance. Pre-sales are a good solution, when orders are accepted before the presentation of the branded set, and the proceeds from such promotions are reinvested in production.
Along with the company's instagram database own website, well-known trading platforms such as OZON or Wildberries are suitable for distributing products. It is also worth considering promotion through social networks. Blog owners will be happy to publish information about new collections, warming up the public's interest in the company's basic assortment.
Marketing experts combine these events with two-step sales, while simultaneously using loyalty mechanisms. Free provision of bonuses and promotional codes can further generate additional profits.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Examples of successful merch
Here are some descriptions of some original collections of branded products. It is quite possible that this information will motivate you to hold your own promotions:
A series by Ariana Grande (American singer), dedicated to the release of the studio album "Thank U, Next". Includes an electronic version of the collection and a cropped sweatshirt.
Ariana Grande merch series
Collection from Barking Store (Moscow store at a private animal shelter): a large selection of stylish items, clothes and bags. A significant share of the proceeds (up to 30%) goes to charity, including funding animal nurseries.
QR code merch from OVD-Info. It features high-quality design that helps increase the popularity of the human rights project. The design focuses on the message rather than the external content.
Collection from Beeline. The mobile phone service provider periodically creates new merchandise that stands out due to its non-standard design. Despite the lack of a logo or company name, the brand can be easily identified thanks to its specific stripes.
Beeline merch collection
Fragrances from Soyuzmultfilm. The release of the collection is timed to coincide with the 85th anniversary of the famous cartoon studio. Unique products bring back pleasant memories.
Clothing collection from SIBUR and WOS. The launch of the merch was announced on May 26, 2021. The products went on sale on October 28. Reusable packaging is provided for the sports equipment. The proceeds go to the Second Breath charity foundation.
When preparing to launch merch, offer your options and don’t be afra