Brand transparency

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In 2020, voice assistants will become much more popular among users, and by the end of 2021, it is estimated that more than 1.6 billion people will use voice assistants on a daily basis. We are entering a conversational economy in which voice assistants will play a key role. Brands that manage to react to the emotions and needs of their customers at the time of interaction will create more immediate experiences with minimal effort from users, generating greater engagement.

As we discussed in our free-to-download eBook, 7+1 Digital Marketing Trends for 2020 That hong kong mobile phone number list B2B Companies Should Consider , smart speakers have been a game-changer in the daily lives of many people. A key indicator of this, and of the fact that voice search will be a growing and consolidating trend in 2020, is the overwhelming growth in the use of virtual assistants. In the United States alone, there are more than 118 million virtual assistants already operating in homes. Companies must be prepared to meet these needs and take advantage of the trend.

4.
60% of Gen Zers say they want to change the world, prefer transparent brands, and have all the tools they need to better understand the brands they choose.

Two out of three consumers choose brands for their transparency. A global study by Accenture with 30,000 participants investigated the reasons for their consumption, beyond price and quality. The study yielded key results on the importance that users give to the transparency of brands when choosing them: 66% of consumers prefer a brand if the company is transparent about the origin of its materials, the fair treatment of its employees, etc. Likewise, 62% choose a brand if it has ethical values ​​and demonstrates authenticity in everything it does .

It is clear that today's customers stand up for their opinions and beliefs on a large scale and choose brands that share or respect their opinions, values ​​and principles. This shows that companies can no longer just focus on selling products and services, but must have a purpose.

5. Data-driven marketing
As we mentioned earlier, new technologies and the deepening of the digital age have brought with them multiple behaviors and at the same time a large number of points of contact with users that did not exist before, which has generated a micro segmentation, both in the means of contact and in the messages. Now, consumers expect messages to satisfy their particular needs.

This is why marketers are now increasingly looking to machine learning and automation to achieve their business goals. Advertisers who use machine learning to better leverage their own data will be able to more accurately control bidding strategies using predictive models. This will allow them to focus on higher-value conversions and thus achieve a better ROI on advertising.

At PGR Marketing & Tecnología we have been advising our clients for over 13 years as a Comprehensive Marketing Agency specialising in Lead Generation for B2B companies in the ICT Sector. We help our clients grow by working from the creation of an optimised and specialised website to a comprehensive Digital Marketing strategy, based on Inbound Marketing Lead Generation and oriented towards results. We have a team of web positioning professionals who can help your company gain visibility in the online world and achieve better results.

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