The result of the analyst's work is considered to be the improvement of marketing indicators. Each company has its own business models, and you need to know them from the first days of work. When the task is set, there will be no time to study LTV, CAC, concepts of margin and profitability.
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Product Analyst Salary
The specialist's salary depends on work experience, technical skills and acquired abilities, and the business area. As a rule, this is a salary and a bonus allowance taking into account KPI.
Let's say the task is to teacher data package increase the user retention rate. What does a product analyst do? He studies the database and suggests a solution to the problem. After the proposed measures are implemented, the data is studied again. If the rate has increased, the work was done in the right direction. If the indicator has not improved, another solution must be found.
The salary of product analysts, even beginners, is higher than the average in Russia. Additionally, companies offer bonuses in the form of free insurance, paid lunches, access to online libraries.
Product Analyst Salary
Having studied offers from HeadHunter, SuperJob, Careerspace, the following gradations were identified:
Job title Experience in the position Monthly salary, RUB. Skills
Junior 2 years 60,000 – 80,000
Collecting and sorting data.
Basic research.
Interpretation of data flow and formation of hypotheses for its use.
Simple queries in SQL.
Working with Excel at a basic level.
Middle 2-3 years 100,000 – 180,000 Performs Junior functions, but is more deeply immersed in the business process, has a higher level of tools. Acts independently and is able to adapt hypotheses to business tasks.
Senior 3-4 years 180,000 – 300,000 Excellent command of technical tools, knowledge of metrics and complex queries in SQL. Interacts with related departments of the company.
Head of Analytics Department (team lead) 4+ years 300,000+ Determines in which direction other analysts will "dig". The main task is to make the database a growth point for the company.
Product analysts are in demand on the labor market because they help promote the product, find growth points and problems that need to be solved. There is a technical possibility to do without analysts, but it will take much more time to solve the problems. Visualizing and monetizing the collected data without them will also be difficult.
Differences between product research and analytics