Techniques for correct data collection

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Data collection plays an essential role in today's marketing and, by extension, in the tasks of communication, advertising and attracting new customers of a company in general. That is why we want to offer you a list of some of the best techniques to do so.

Observation method
First of all, we must try to understand the behaviour of our target audience. The best solution is to do it directly, collecting data about their own activity as well as their response to our product and our infrastructure (website, physical stores, etc.)

To do this, you can keep a record of this data on online platforms or in different field notes where the information is collected. The most advisable thing to do is to use specific applications specialized in doing so . It is also advisable that these applications be mobile so that you can consult the information in any location, regardless of where you are.

However, we must say against this technique that, although it is the most accessible and the classic, it is the least effective. In fact, it does not provide data in too much depth and the analytics that can be obtained from it are not very useful. Keep in mind that to a large extent the quality of your data will in turn condition the quality of your decisions .

Questionnaires and surveys
The second way to obtain data from customers and study subjects in general is to carry out surveys and questionnaires. These can offer us a deeper insight into more aspects related to our business. This information can focus on different fields and include questions about the service itself, the operation of our own company and can be done before or after trying the service. There are basically two types:

Open questionnaire
This type of questionnaire seeks depth in the data by asking about a specific topic and then analyzing the opinions of users and customers in the most detailed way possible.

Closed questionnaires
They provide a large amount of information because the answers given are very limited. These c guatemala mobile phone number list an have different options that can be answered in turn with two options (yes/no) or with several that are mutually exclusive, simultaneous, etc.

It is worth highlighting that this type of data collection method is extremely economical and flexible, as it can be done through different channels and can be implemented online, in person, etc. You yourself will be able to choose which responses are given and, in this way, measure some of the responses in a concrete way.

Focus group
This is a method in which you gather together the people you want to get information from and ask them directly about a topic. It gives you the opportunity to compare their opinions and get new and different perspectives. However, the difficulty with this method is getting honest answers from the participants.

At the same time, it must be said that in the Focus Group technique we need a moderator who can control the session and, subsequently, the data we have obtained must be adequately analyzed.

Interviews
Interviews are a method of gathering information through direct questions. They can be done on specific topics to obtain data about the interlocutor. These interviews can be done in person or online and, in doing so, contribute to giving the client or respondent a sense of importance. It is very important, however, to prepare the interview before carrying it out.